A Hong Kong-based brand that celebrates our Southside lifestyle. Our t-shirts are made with 100% cotton and printed by a small, local and independent printing shop. We're inspired by the ocean and everything it encompasses, and we want to share that with you.

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Our first collection offers a range of styles and designs that are inspired by the Southside and the laid-back lifestyle it represents. Stay tuned for a wider range of products hitting our shelves in the Spring of 2023.

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We enjoy life by embracing the sea breeze, the sun rays, and the sand - no matter how soft or coarse it is. Our t-shirts capture the essence of this lifestyle, so that you can feel like you're living Somewhere South everyday.

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We're committed to being a responsible and sustainable brand, using 100% cotton and eco-friendly inks in our printing process. We engage the help of a small, local and independent printing shop so that we know exactly where and how our products are being made.

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